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Software Asset Management – Price Increases in 2025 and Trends for 2026

As part of the Vendor Observer Competence Center (VOCC), we review the latest developments and changes in the software and cloud market on a monthly basis. At the turn of the year, we summarize the key developments in 2025 and look ahead to 2026.

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AI is growing up: New requirements for governance, security, and compliance in 2026

The new year marks a decisive turning point in digital enterprise management, with the pure experimentation phase with artificial intelligence giving way to an era of sound governance and operational maturity. While previous years were characterized by hype surrounding generative language models, 2026 will be marked by measurable value creation and the necessary consolidation of technological ecosystems. IT executives are under pressure to master the rapidly growing complexity of their IT landscapes, manage budgets efficiently, and at the same time minimize the security risks posed by accelerated AI adoption.

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Unused license potential – Former employees

Many companies need to save money. That's why it's more important than ever to keep a close eye on your own expenses. But how can you efficiently track which costs are necessary and which are not? Preventing unnecessary expenses early on is the most effective way to save money.

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The job description of a software asset manager – for experienced professionals and those who want to become one

In an increasingly digitalized world, where software is not just a tool but a strategic success factor, the job description of a software asset manager is becoming increasingly important. But what exactly does a software asset manager do – and how do you become one? This article is aimed at both industry newcomers and experienced professionals who want to reflect on or further develop their role.

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